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The beauty method based on the balance between mind – body – soul is considered the secret weapon of Indian women.
In this South Asian country, beauty methods are formed based on thousands of years of history and traditions and passed down through generations. Medical expert Juhi Ash, founder of Juhi Ash Wellness Center in New York, USA, said: “In every Indian family, you learn by observing. As a child, I learned. simplicity and orderliness in the beauty of mothers and grandmothers who apply the traditional Ayurvedic system of medicine”.
Ayurvedic, with a history of about 7000 years, in Sanskrit means “science of life”. This system is based on the notion that health depends on a delicate balance between mind, body and soul. Ayurvedic philosophy has shaped many aspects of Indian beauty secrets.
Aishwarya Rai is considered the most beautiful Miss World of all time. Photo: TimesIndia
Comprehensive approach
Ash emphasizes: “In Ayurvedic holistic approach, mind – body – soul is always connected and the balance of the three factors leads to contentment.”
“We rely on nutrition, yoga, and meditation to reduce stress,” says Ash.
According to Ayurveda, beauty is not only within the framework of taking care of the appearance. In addition, the “less is more” mentality affects everything from meals to sleep.
“Beauty comes from within. From an early age, you’ve been taught foods that are good for your skin, hair, and digestion. Using plants, herbal essential oils, or vegetable oils to nourish your appearance is also important. foundation for wellness,” said Kiku Chaudhuri, co-founder of Shaz & Kiks, an Ayurvedic hair care brand.
Originated from nature
Turmeric – a beloved herb – has long been used in Indian cuisine for its anti-inflammatory, skin-lightening properties. Besides, there are popular cooking oils such as coconut oil, amla oil used for hair care and rose water to help soften and brighten the skin.
Deepica Mutyala, founder of American cosmetics company Live Tinted, said: “There are many great secrets in Indian beauty treatments. They are all natural and Ayurvedic. I use oils regularly. and turmeric products in my skincare routine.
Mutyala notes: “Indian culture is very diverse with 22 official languages and that makes the country unique. Women all over India beautify themselves in different ways, but usually, they are led led by tradition”.
In addition, the link between beauty and nature is also marked in Indian history. Chaudhuri points out: “Indian culture is so attached to nature that you can see many comparisons of human beauty to nature in ancient texts and are still popular today. In poetic works. and literature, people often liken a beautiful woman’s face to the moon, eyes to lotus petals and long black hair like the night.Our culture is as old as that, but it’s interesting to see standards of beauty passed down through the centuries.
Standards imported from abroad
The process of India becoming a British colony since 1600 has had a certain impact on the concept of beauty. “In India, as in many parts of Asia, European standards are still prevalent,” says Mutyala. Porcelain skin – which is uncommon in India – is considered beautiful.
This concept influenced Mutyala’s childhood in Texas, USA. “While my friends were sunbathing, I had to stay out of the sun,” she recalls. “Now, there is a larger movement that promotes self-love and acceptance of aspects of oneself. Even though history puts If we have established a color standard that most Indians don’t have, I believe we are well on our way to breaking that standard.”
Many Indian beauty principles over the centuries have been applied around the world. According to Shaz Chaudhuri, co-founder of Shaz & Kiks, in the context of globalization, the West is absorbing the holistic approach of Ayurveda, which values the connection between inner health and appearance.
Many Indian therapies such as facial massage, using coconut oil for skin and hair are being applied in the West.
Ms. Ash said: “We are very fortunate to live in a time when the quintessence of East and West intertwine. Isn’t that very beautiful.”
Source: VNExpress
