’60s Makeup Is the Celeb-Loved Beauty Trend to Try This Winter
Seen on the likes of Ariana Grande and Addison Rae.
We may not have been alive in the ’60s, but it looks like a hell of a decade. It gave us the Beatles. The miniskirt. Flower power. It fired people up to fight for freedom and the Civil Rights Movement. And it gave us the O.G. yellow smiley-face emoji—before emoji even existed.
We know that trends are cyclical, but this season? The ’60s is dominating. And beautywise, the retro references are ripe for the picking. Because, really, ’60s makeup was iconic.
In the next month in particular, prepare to be served up some delicious ’60s inspo. One of the decades biggest celeb fans, Ariana Grande, revealed that her upcoming beauty brand REM Beauty was partly inspired by the era. “I’ve always sort of gravitated towards the ’50s and ’60s and ’70s for glamour references,” Grande told Allure. “I’ve always pictured myself in a different time period. I’ve always wanted to wear that makeup, wear that hair, wear those outfits, be those performers.”
In fact her classic ’60s makeup look of winged Bardot liner is as synonymous with the singer as those beautiful vocal cords, and her Positions album cover pushed the singer firmly into ’60s territory with Jean Shrimpton flicked hair, voluminous roots, and graphic ’60s negative-space liner.
While we’ve not seen the products for REM Beauty (out imminently) yet, the artwork released from the brand so far shows a clear direction. Frosted lavender hues and powder pinks are giving us ’60s vibes.
Likewise the recent Mary Quant biopic, Quant, follows the life of one of the eras most trailblazing icons and designers. She rewrote the rules for women’s fashion by (surprise) actually giving women what they wanted: practicality, style, freedom. Her PVC coats, minidresses, and bright tights changed the game, and her bold beauty choices breathed new life into hackneyed conventions. Her famous five-point cut by Vidal Sassoon gave women a beauty rebel to respect and (if they were brave enough) emulate.
And among just some of the ’60s tributes we’ve been seeing is Anya Taylor-Joy‘s latest project, the psychological horror film Last Night In Soho. It follows an aspiring singer in ’60s London, and while it’s a dark and complex watch, there’s no denying that the beehive hair, dolly lashes, and plush fringe are a real beauty moment.
Meanwhile mega influencer Addison Rae chose to pay homage to the decade in her Glamour U.K. cover shoot earlier this year.
Looking to the future, the ’60s trend is going nowhere. The spring-summer 2022 shows of Moschino, Batsheva, and Rixo all referenced the decade with bouffant hair and (in the case of Batsheva) signature ’60s liner, which incidentally we’ve been seeing all over the ’Gram. In fact, we’re calling it: It’s set to be one of the biggest trends this season.
5 ways to wear the ’60s liner trend…
HIGH CONTRAST
WINGED THEN WHIPPED
MULTIPLE LINER
FROSTED & FLOATING
SMOKY ’60s LINER
SUBTLE ’60s LINER
The Trend
This hair and beauty look is all about cool retro swagger, with bold, oversized brows, high-rise hair, and well-defined eyes. The ’60s are back!
The Trend
Playful sideswept beehives just ooze ’60s appeal, while the eyes draw us in with blocks of smoky color and lashings of mascara.
The Trend
This classic ’60s hairstyle is given a feminine twist with a satin bow, while heavily mascaraed lashes are finished with retro flicks of liquid liner.
The Trend
A well-powdered velvety finish is best for this look.
The Trend
Sixties glamour is all about maximum-volume hairstyles and some seriously lengthy lashes.
The Trend
You can give the look a modern twist by darkening brows with a shadow color for a contrasting finish.
The Trend
Another modern twist is added to the classic ’60s look on this season’s catwalks with an ultra-glossy orange lip color.
The Trend
Sixties glamour demands well-defined lower lashes, so apply plenty of mascara and then use a lash brush to separate and lengthen those lower lids.
The Trend
Style your thick pixie crop with lashings of mascara for a Twiggy-inspired style.
Modern-Day Retro Babes
Looking at her absolute Mad Men most fabulous at Paris Fashion Week, January Jones goes for full-on ’60s glamour with a high-rise beehive and sparkly shades. We ♥ this look.
Modern-Day Retro Babes
And here she is as ’60s housewife Betty Draper on the set of Mad Men. We adore this intricate beehive hairdo.
Modern-Day Retro Babes
Zooey Deschanel‘s swinging ’60s blow-dry is enough to make anyone want to cut in a fringe. Full bangs and a big bouncy hairstyle is best complemented with thick eyeliner.
Modern-Day Retro Babes
Rebecca Ferguson channels ’60s style with this cool sideswept beehive. The side parting and red lipstick are an inspired retro combination, setting off the updo perfectly.
Modern-Day Retro Babes
Mad Men‘s Joan Holloway (Christina Hendricks) brings the ’60s back with her gorgeous tangerine-hued high-rise hairstyle, creamy light skin, and rosy cheeks.
Modern-Day Retro Babes
Fearne Cotton channels Brigitte Bardot for an effortlessly glam evening look. Apply mousse or dry shampoo at the roots, back-comb, and fix in place, leaving the front sections hanging loose to frame the face. Et voilà: retro sex-kitten style achieved.
Modern-Day Retro Babes
Nicole Richie scores some serious retro style points with this ultra-glamorous high-rise hairstyle, finishing her look with sultry, smoky eye makeup and a soft coral lip gloss.
The Forever ’60s Icons
Mia Farrow’s short sharp pixie crop defined the decade, and those separated lower lashes are straight out of the ’60s makeup manual.
The Forever ’60s Icons
If the heavy eyeliner and all-out glamour of the ’60s isn’t for you, get in on the action, Mary Quant–style, with a supersharp sculpted bob and minimal makeup.
The Forever ’60s Icons
Plenty of volume at the roots, a pretty headscarf, and cool cat-eye sunglasses: Jackie O’s put-together femininity raised the style bar in the ’60s.
The Forever ’60s Icons
Faye Dunaway’s chic shoulder-length bob, feline eyeliner flicks, and pretty pink pout make for one of our ultimate ’60s beauty looks. (Beret optional.)
The Forever ’60s Icons
Of course, no homage to ’60s beauty would be complete without Twiggy’s cool sideswept crop, glossy nude pout, and spiky mascaraed lashes. To re-create the eyes here, use a well-sharpened kohl eyeliner to draw in some extra lower lashes. Yes, it’s cheating, but we won’t tell if you don’t.
The Forever ’60s Icons
You won’t find a look more glamorous than Brigitte Bardot’s signature beehive, heavily lined eyes, and peekaboo lashes.
The Forever ’60s Icons
Edie Sedgwick’s cute blond crop, wide smile, and charcoal-liner eyes lit up the era.
The Forever ’60s Icons
There are many a modern-day beauty that seem to have taken their inspiration from stunning ’60s supermodel Jean Shrimpton.
This story originally appeared on Glamour U.K.
